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Off The Wall

May 1, 2023

Are you a founder or business owner who’s looking to scale your vision, develop high-level leadership skills, or transition from startup to corporate? Then you’ll want to tune in to this lively discussion with our special guest, Seneca Smith, Senior Manager in the Human Capital Practice at Deloitte Consulting. 

In her work at Deloitte, Seneca advises businesses on how to approach global transformation, specifically focusing on defining the future of work, designing adaptable organizations, and preparing leadership and the workforce for change. 

In this episode of Off the Wall, hosts David Armstrong and Jessica Gibbs talk to Seneca about her experience working with leaders to scale their businesses, vision, and leadership skills. She provides key insights such as why all founders should hire a leadership coach, how to align your business and workforce strategies, and what to do if you’re stuck in the Norming stage of business growth. Plus, Seneca shares tips and advice on how you can better delegate responsibilities, so you’re not stuck wearing all the hats as a founder. 

"One of the challenges of getting stuck at norming is you are now in a place that is comfortable: You are hitting your targets and doing work in a way that feels operationally efficient—but that doesn't necessarily mean that you're achieving innovative goals. You're not getting to that next stage of performing and really stretching. One of the reasons might be for that fear that you would fall back into storming phase because performing includes an element of risk.” - Seneca Smith 

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Episode Timeline/Key Highlights: 

[00:52] Introducing Seneca Smith & the topic of today’s episode. 

[01:57] Forming, Storming, Norming, & Performing. 

[02:52] What should founders be thinking about and doing when going from startup to formal business (from Forming to Storming)? 

[04:36] Scaling your vision for your business. 

[11:06] What to do if you’re stuck in the Norming stage & How to break into the Performing stage. 

[14:01] Wearing all the hats isn’t sustainable for founders. How can founders better delegate tasks? How do their leadership skills evolve? 

[17:17] Signs you need to hire a leadership coach. 

[20:05] Dave’s experience as a founder working with a leadership coach. 

[23:35] Aligning your business strategy with your workforce strategy + tips for outsourcing. 


Resources Mentioned: 

Learn more about Deloitte Consulting: 


About Seneca Smith: 

Seneca is a Senior Manager in Human Capital Practice of Deloitte Consulting. She focuses on strategic organizational / workforce transformation and readiness. She advises Financial Services clients engaged in redesigning their core business operations, workforce strategy, and technical landscape. She uses human-centered design thinking to tackle transformation, with a focus on leadership alignment, change management, culture, and employee engagement. 

Seneca focuses primarily in the insurance sector and has served a broad cross-section of the industry. Her clients include AIG, New York Life, Prudential, Travelers, CNO, Securian, State Farm, Lockton, Auto Club Group, FIS, Bank of America, and Guardian Life. 


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 About “Off the Wall”: 

OFF THE WALL is a podcast for business professionals and high-net-worth investors who want to build wealth with purpose. A little bit Wall Street, a little bit off-the-wall; it's your go-to for straightforward, unfiltered wealth advice on topics that founders, business owners, and executives care about. Learn more about our hosts, Dave and Jessica on our website at